MindWell Collective
Mental Health & Wellness Organization
MindWell Collective a nonprofit mental health organization, wanted to refresh their visual content to support their mission: promoting mental well-being through small daily actions like healthy eating, exercise, connection, and mindfulness. They needed visuals that felt relatable, hopeful, and modern — something that would resonate on social media and in educational resources.
Creative Approach
We developed a series of six custom AI-generated visuals, using a clean, stylized 3D aesthetic. This direction allowed us to keep things uplifting and accessible, while still modern and professional.
Each visual represented a healthy habit in a simplified, joyful way:
A woman preparing a nourishing meal at home
A morning run through a sunlit park
A casual moment of laughter during a coffee chat
Gentle yoga at golden hour
Calm meditation in a minimalist space
The chosen palette featured calming blues and warm highlights to reflect balance and trust, while rounded 3D forms made each image feel friendly and easy to relate to.
Color Palette:
Results:
MindWell Collective used these visuals in:
Social media posts to promote their wellness programs
Digital guides on building healthy routines
Their email newsletter to inspire subscribers with mental health tips
The updated visuals helped the organization move away from generic stock imagery and establish a more consistent, engaging brand presence.
