Lisa Minderman/
Mindset Coach
Lisa Minderman is a bold, science-based mindset coach who helps entrepreneurs elevate their thinking to a true CEO level — with confidence, clarity, and calm leadership. No fluff, no spiritual bypassing — just deep behavioral change, action, and a powerful belief in personal freedom.
Visual Style & Aesthetic
Mood: Confident, focused, grounded, modern
Keywords: Strong light, bold contrast, urban meets nature, freedom, action, clarity, elevated everyday moments
Typography Style: Modern sans-serif with personality
Imagery Focus:
Women in motion (walking through a city, leading a session, sunrise hiking)
Empowered solo moments (journaling on a terrace, working with coffee, standing strong in sunlight)
Urban lifestyle with grounded natural elements (stone textures, wood, minimal nature backdrops)
Clean composition with natural light, bold color pops (her brand blue and orange)
Laptop + leadership settings — not overly staged, but aspirational
Color Palette:
Results:
Client used visuals across Instagram, blog headers, and digital retreat landing pages.
Engagement increased by 47% in branded posts.
Client feedback: “These visuals finally reflect the vibe we’ve been trying to capture for months. And we didn’t need to hire a full design team!”
Style Notes:
Less is more – whitespace is intentional
Avoid soft-focus, pastel, or spiritual-looking elements
Realistic, documentary-style shots mixed with calm structure
Feels bold, but not loud — like a deep breath with drive
